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Books and Chapters - Chennai Campus

Sl No. School Name of the faculty Title of Chapter Title of the Book Publisher Year ISBN No. Link
1 VITBS Dr.Kalyani Rangarajan,Jacintha K.S. Mayne and Hanuman Kennedy   Management Megatrends, Twenty-First Century Perspectives New Delhi: Allied Publishers Ltd., 2010 978-81-8424-594-3  
2 VITBS Dr. Aruna R Performance of Micro Medium Small Enterprises in India MSME in India challenges and Opportunities Bharathidasan University Publication, Darsan & Co. 2014 ISBN 78-3-83213-13  
3 VITBS Dr.MJ.Xavier Innovations in Consumer Science: Applications of Neuro-Scientific Research Tools Adoption of Innovation Springer Mar-15 ISBN 978-3-319-14523-5 https://link.springer.com/chapter/10.1007/978-3-319-14523-5_3
4 VITBS Sudarsanam S K Innovation in Project Management Advance Management Practices in Business Book Hill Publishing House, Germany Nov-15 978-93-83241-90-7 Page 171 - 176
5 VITBS Dr. Gopinathan N   Innovation in the Business- Harnessing Sustainability MJP Publishers Jan-16 978-81-8094-321-8 https://www.mjppublishers.com/products/innovation-in-the-business-harnes...
6 VITBS Aruna R   A Trend in Industrial Growth and Industrial Retreat Justin publication & Co 2016 ISBN -78-3-81521-38-0  
7 VITBS Venkatesh R & Sudarsan Jayasingh "Transformation of Business through Social Media" Social Media listening and Monitoring for business applications IGI Global Sep-16 978-15-22508-46-5 https://www.igi-global.com/book/social-media-listening-monitoring-busine...
8 VITBS Srinivasan Vaidyanathan & Sudarsanam S K Social Media in Knowledge Management Social Media listening and Monitoring for business applications IGI Global Sep-16 978-15-22508-46-5 https://www.igi-global.com/book/social-media-listening-monitoring-busine...
9 VITBS Sudarsanam S K Social Media Metrics Social Media listening and Monitoring for business applications IGI Global Sep-16 978-15-22508-46-5 https://www.igi-global.com/book/social-media-listening-monitoring-busine...
10 VITBS Dr.Gopinathan N Rise of Personal Media Network in a digitized world of communication Holistic Research Perspectives; Issues and Challenges Jupiter Publications Consortium, Chennai Jan-17 978-81-932908-6-6 http://www.jpc.in.net/books.html
11 VITBS Dr. Sharon Sophia Impact of demonetization on stock return - A study on software companies ADMAA Amity Journal of Finance 2017 2455-9741 https://amity.edu/UserFiles/admaa/e26d8Paper%202.pdf
12 VITBS Sudarsanam S K, Uma Sankar Cloud-Based Design and Manufacturing Global Virtual Enterprises in Cloud Computing Environments IGI Global Dec-18 ISBN13: 9781522531821 ISBN10: 1522531823 https://www.igi-global.com/chapter/cloud-based-design-and-manufacturing/...
13 VITBS Venkatesh R & Sudarsan Jayasingh Business Intelligence and Cloud Computing: Benefits, Challenges, and Trends Global Virtual Enterprises in Cloud Computing Environments IGI Global Dec-18 ISBN13: 9781522531821 ISBN10: 1522531823 https://www.igi-global.com/chapter/business-intelligence-and-cloud-compu...
14 VITBS Dr. Vivek Khanna Anti-Corruption in Management Research and Business School Classrooms Perceptual Apparatus and Corruption Anti-Corruption in Management Research and Business School Classrooms 2019 978-1-64113-444-6 https://books.google.co.in/books/about/Anti_Corruption_in_Management_Res...
15 VITBS Dr. Sujatha Manohar Koovamalae Virkalam - Marketing Ukthigal Thoduvanam Thedi Vanavil Puthagalayam   9788194782759 https://www.panuval.com/thoduvaanam-thedi-10017104
16 VITBS Dr. Sharon Sophia & Janani Ravinagarajan Is it a Good decision to add NOS schemes to Investment Portfolio? - Understanding the performance of selected TIER 2 NPS Schemes New Paradigms in Management & Social Sciences NPA Publishing Co 1/1/2021 978-81-948872-7-0 Page 61 - 69
17 VITBS Dr. Sumathi G N Teachers’ Resilience: An Empirical Investigation Based on Demographic Profiles Emotion, Well-Being, and Resilience Theoretical Perspectives and Practical Applications Apple Academic Press, USA Feb-21 9781771888905 https://www.routledge.com/Emotion-Well-Being-and-Resilience-Theoretical-...
18 VITBS Dr. LRK Krishnan Employee Turnover A Telecom Industry Perspective Book Rivers,2021 Book Rivers 2021 978-93-91000-98-1  

 

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